“Marketing is the art of making someone want something you have” – The Internet Nonprofit Center (1999) Understanding consumer or client needs and values is key to making someone want what you have. This article provides a simple, practical approach to understanding what your client’s value. For marketers, achieving a positive purchase decision depends on […]
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Are You Using All the Tools in Your Toolbox?
(Reprinted from Legal Marketing Association Strategies) As marketers, marketing partners and managing partners, our job is to identify and satisfy our clients’ needs and wants. Marketers have at their disposal a number of tools to accomplish these goals: Communication strategies, pricing strategies and new product and service development are just a few ways we help […]
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i2S Advantage
Northwest Arkansas and
Dallas/Ft. Worth, Texas
Phone: 214.632.0183
Email: KatTurn@gmail.com

Northwest Arkansas and
Dallas/Ft. Worth, Texas
Phone: 214.632.0183
Email: KatTurn@gmail.com

- Forbes Article on Strategic Leadership – Making it Last August 2, 2012
- Knowledge Brief July 18, 2012
- Are you making it easy for shoppers to choose your brand? How? July 13, 2012
- Strategic Planning Resource April 27, 2012
- Ten Tips for Creating Transformational Innovation March 7, 2012
- In The Words of Robert Sutton: How Great Bosses Lead Innovation, by Robert Sutton December 6, 2011
- In His Own Words: The Coming Jobs War: What every leader must know about the future of job creation, Jim Clifton, November 8, 2011
- Marketing to Mature Buyers October 3, 2011
- Strategic and Marketing Plan Facilitation August 4, 2011
- Must see: Sam Ritcher video August 3, 2011