Tag Archives | marketing

Creating Demand – Laddering

“Marketing is the art of making someone want something you have” – The Internet Nonprofit Center (1999) Understanding consumer or client needs and values is key to making someone want what you have. This article provides a simple, practical approach to understanding what your client’s value. For marketers, achieving a positive purchase decision depends on […]

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Are You Using All the Tools in Your Toolbox?

(Reprinted from Legal Marketing Association Strategies) As marketers, marketing partners and managing partners, our job is to identify and satisfy our clients’ needs and wants. Marketers have at their disposal a number of tools to accomplish these goals: Communication strategies, pricing strategies and new product and service development are just a few ways we help […]

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