Post Acquisition

Problem:

• Large manufacturer of bank check processing hardware is determined to enter software maintenance/marketing via acquisition of three suppliers

Approach:

• M&RP engaged in post acquisition research to determine attitudes regarding acquisition, strengths/weaknesses of current software, overall satisfaction/dissatisfaction, and likelihood to purchase new updates/ new software
• Findings used to formulate communication strategies, short term and long term product development and to identify strengths and weaknesses of current program