Menu Test
Problem:
- Major food and beverage client wishes to introduce new restaurant concept
- Concept and decor have already been defined using Rapid Response
- Management wants to refine menu selections
Approach:
- Approximately 150 restaurant patrons are recruited to restaurant
- For each menu item, look at reaction to concept (likelihood of purchase and occasion) and reaction to product taste test (overall rating and specific diagnostics)
- Total unduplicated reach and frequency is applied to minimize cannibalization of menu items
- Menu is selected, recipes are modified