Consensus Building


  • Regional hospital wishes to refine/update obstetrics program
  • Marketing is interested in determining importance of several attributes/characteristics


  • Rapid Response™ was used to determine staff and consumer preferences
  • Managed and non-managed care patients looked at likelihood to choose hospital, revelation of program specifics, desirability of specific program versus others, likelihood to use, and uniqueness versus competition
  • Creative execution was selected and modified prior to products
  • Plan was implemented which allowed physicians to compare their real scores with scores of consumers and discussed how to implement consumer desires