Our business solutions help clients create a knowledge advantage and an action advantage.
VISIONING / PLANNING
NEW PRODUCT / SERVICES DEVELOPMENT
- Opportunity Domain Identification
- Ideation/Brainstorming
- Concept Testing and Refinement
- Product Testing
- Volume Forecasting
- Message Development
- Competitive Landscaping and Analysis
- Segmentation
- Product Positioning
- Price Sensitivity Testing
PRODUCT / SERVICE REFINEMENT & DEVELOPMENT
- Concept / Product Optimization
- Pricing / Demand Strategies & Testing
- Creative Development and Testing
- Positioning and Branding
- Benchmarking
- Message / Advertising Recall
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SALES / BUSINESS DEVELOPMENT
- Key Performance Indicators
- Tracking
- Line Extensions
- Customer Profiling
- Satisfaction / Loyalty Programs / Tracking
- Promotion Testing
- Business Development Coaching
- Goal Setting and Planning Facilitation
MATURE MARKET
- Line Extensions Ideation
- Merger and Acquisition Evaluation
- Competitive Profiles
- Ad Testing
- Strategic Pricing
- New Product Development
- Tracking
- Message Development
DECLINING MARKET
- Segmentation
- New Product Development
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