What We Do

Our business solutions help clients create a knowledge advantage and an action advantage.

VISIONING / PLANNING

NEW PRODUCT / SERVICES DEVELOPMENT

  • Opportunity Domain Identification
  • Ideation/Brainstorming
  • Concept Testing and Refinement
  • Product Testing
  • Volume Forecasting
  • Message Development
  • Competitive Landscaping and Analysis
  • Segmentation
  • Product Positioning
  • Price Sensitivity Testing

PRODUCT / SERVICE REFINEMENT & DEVELOPMENT

  • Concept / Product Optimization
  • Pricing / Demand Strategies & Testing
  • Creative Development and Testing
  • Positioning and Branding
  • Benchmarking
  • Message / Advertising Recall

SALES / BUSINESS DEVELOPMENT

  • Key Performance Indicators
  • Tracking
  • Line Extensions
  • Customer Profiling
  • Satisfaction / Loyalty Programs / Tracking
  • Promotion Testing
  • Business Development Coaching
  • Goal Setting and Planning Facilitation

MATURE MARKET

  • Line Extensions Ideation
  • Merger and Acquisition Evaluation
  • Competitive Profiles
  • Ad Testing
  • Strategic Pricing
  • New Product Development
  • Tracking
  • Message Development

DECLINING MARKET

  • Segmentation
  • New Product Development

 

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