- Food Manufacturer experiencing slumping sales and profitability of consumer food product.
- History of name changes and price discounts made brand image non-existent and profitability questionable
- Objective was to reposition brand and design marketing plan to increase distribution, volume and revenue
- Analyzed category trends, competitive strengths and weaknesses
- Qualitative research to discover motivations and barriers of use
- Designed and executed positioning test to determine optimal positioning
- Formulated marketing plan which outlined new names and package graphics and provided a foundation for new….