About Kathleen Turner

Kathleen Turner (Kathy Yeaton), MBA, President of i2s Advantage (formerly Marketing & Research Partners, based in Dallas Texas), helps Fortune 500 and start-up organizations create and sustain a competitive advantage and build value. Kathleen is a frequent writer and speaker in numerous associations. Contact Kathleen for other articles or more information at 214-632-0183, via email KatTurn@gmail.com, or visit i2S Advantage online at www.i2sadv.com.
Author Archive | Kathleen Turner

Forbes Article on Strategic Leadership – Making it Last

Interesting short read.

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Knowledge Brief

What is it? A tool to ensure excellence in insights acquisition, translation and infusion/commercialization Defines the marketing problem/opportunity, list the hypothesis and/or specific questions to be addressed Sizes the opportunity, provides context for the  investment/risk, prioritization Identifies standards of action Specifies methodology prior to fielding research Specifies Action Standards before the findings are presented Serves […]

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Are you making it easy for shoppers to choose your brand? How?

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Strategic Planning Resource

Often in facilitating a strategy session, members can become distracted trying to differentiate between objectives, strategies and tactics. Adhering to strict definitions gets in the way of generating strategic alternatives. The Ladder of Abstraction helps participants generate Goals, Objectives, Strategies and Tactics. I invite you to use this tool next time you are generating strategic […]

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Ten Tips for Creating Transformational Innovation

Most executives agree that innovation  is critical to creating and sustaining stock-holder value. Today many economists  posit that  innovation will be necessary to break through our current economic woes. Why then don’t we see more successful innovation?  Why are there so few  winners and so many wannabes? In my years working in and with organizations  striving for innovation excellence, […]

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In The Words of Robert Sutton: How Great Bosses Lead Innovation, by Robert Sutton

How Great Bosses Think About It And Do It 21 Ideas About Leading Innovation Published on June 10, 2010 by Robert I. Sutton in Work Matters   My Stanford colleague Hayagreeva (Huggy) Rao and I have been leading an executive program at Stanford every November for the past four years that is called Customer-focused Innovation.  In the mornings, we discuss the […]

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In His Own Words: The Coming Jobs War: What every leader must know about the future of job creation, Jim Clifton,

In his recent book, The Coming Jobs War: What every leader must know about the future of job creation, Jim Clifton, chairman of Gallup claims that having a “Good Job” now usurps all other values worldwide. A good job is rated more important than traditional values of democracy, world peace, religious freedom, home ownership.  (Also […]

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Marketing to Mature Buyers

As people live longer the implications for retailers and manufacturers will be dramatic. Retailers catering to a maturing audience will want to read the recent report by A.T. Kearney’s . http://www.atkearney.com/index.php/Publications/what-do-mature-consumers-want.html  

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Facilitation

Strategic and Marketing Plan Facilitation

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Must see: Sam Ritcher video

Sam Ritcher’s vedio is a must see for anyone in business intellegence, sales or conducting a carreer refresh.

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