In his recent book, The Coming Jobs War: What every leader must know about the future of job creation, Jim Clifton,
chairman of Gallup claims that having a “Good Job” now usurps all other values worldwide. A good job is rated more
important than traditional values of democracy, world peace, religious freedom, home ownership. (Also read I2S article
on Laddering to understand how values influence behavior from elections to brand choice.)
He claims that stimulating jobs, or better yet, creating an environment where good jobs can be created, is paramount to US survival and political and economic stability. I encourage leaders to read The Coming Jobs War: What every leader must know about the future of job creation and tell us how this attitudinal shift will impact your business, government, and family.