Marketing to Mature Buyers

By Kathleen Turner on October 3, 2011 in Industry News

As people live longer the implications for retailers and manufacturers will be dramatic.

Retailers catering to a maturing audience will want to read the recent report by A.T. Kearney’s .

http://www.atkearney.com/index.php/Publications/what-do-mature-consumers-want.html

About Kathleen Turner

Kathleen Turner (Kathy Yeaton), MBA, President of i2s Advantage (formerly Marketing & Research Partners, based in Dallas Texas), helps Fortune 500 and start-up organizations create and sustain a competitive advantage and build value. Kathleen is a frequent writer and speaker in numerous associations. Contact Kathleen for other articles or more information at 214-632-0183, via email KatTurn@gmail.com, or visit i2S Advantage online at www.i2sadv.com.

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mature shopper research, shopper marketing